At Bottomline, I built and managed a high-performing, award-winning, multidisciplinary Creative team responsible for all multi-channel marketing content design—including video, digital and print campaigns, global office and event experiences, resulting in significant increases in engagement year over year.
BRAND STEWARDSHIP & RECOGNITION
I focused on streamlining, evolving, and uplifting the Bottomline brand, culminating in the launch of a new corporate brand in late 2023. My team and I developed integrated brand libraries and tools and significantly increased the breadth and selection of branded assets for both the internal teams and external vendors.
COLLABORATION & EFFICIENCY
I led the team in the creation of thousands of deliverables and drove increased visibility and awareness of the brand within our marketing channels. In collaboration with the Marketing team, the Creative team drove top business initiatives and go-to-market campaigns that included new product launches, customer-facing communication campaigns, M&A support, and more.
EXECUTIVE SUPPORT
I was entrusted with sensitive information and confidential activity by the Executive Leadership Team to prepare myriad materials for board meetings, investor presentations, M&A efforts, customer interactions, and company-wide communications.
TEAM RECOGNITION
Creative Team members: Alex Edgerly, Andrea LaCasse, April Payne, Daniel Hyland, Emily Lapian, Kara Holbert, Kendall Vocca, Kyle Gorecki, Lance De Vries Jr, Lara Molnar, Marina Joaquin, Matthew Bonneau, Rob Michalski, Theodore Bettcher