ART DIRECTION
Logo Development
During a push to create design templates with more conceptual, logo-based designs, Senior Designer Jen Movitz, quickly created a nice dog walking logo. But while it was good enough to satisfy the brief, we decided it was a great candidate to be pushed further using a different style, because we loved the concept. We were able to create a wonderfully delicate, monoline version of the logo, which was the cover feature on Logo Lounge's 2011 Logo Trends.
“Phil’s attention to detail paired with his sophisticated and thoughtful design aesthetic helped elevate the concept and quality of my logo.”
Business Identity Set: Retro Diner
“The client requested this business identity set for an established urban diner who wants to position their business to a more youthful clientele, while simultaneously refreshing their restaurant’s retro style. To solve this, Phil suggested we create a fun, vintage mood using fresh illustrations with a more on-trend color palette. This gave the design a colorful feel that isn’t too bright, yet preserved the retro feel.
The direction that Phil gave throughout the design process helped me create an identity that I was proud of and satisfied the client’s needs.”
Product Photo Shoot
Part of completing the interactive design experience for the Vistaprint lobby was making sure we had the full range of products represented in different media. After exploring in-house assets, I needed photography that illustrated our coordinating approach to design across different products and partnered with Jeffrey Coolidge Photography. We were able to capture products in a way that stayed true to our photographic standards for products but also added dimension and energy to their presentation.
